I’m a Fashion Merchandising student at VCU focused on brand strategy and consumer behavior — specifically how fashion brands communicate value and build lasting loyalty.

With 10 years of retail experience, I understand consumer decision-making from the ground up. My background in sales, pricing, and customer experience gives me a practical foundation, while my academic work sharpens my skills in market analysis, brand positioning, and merchandising strategy.

I’m drawn to the intersection of data and creativity — where trend insight, operational alignment, and clear storytelling drive measurable brand growth.

I’m currently seeking internships and early-career opportunities in brand strategy, marketing, merchandising, or product-focused roles within fashion and retail.